It’s Monday morning at 9:00am and I’m still in my pajamas. After an hour of yoga and an organic green smoothie, I am suddenly feeling compelled to write. Today marks the first Monday in over a decade that I haven’t posted for work. On Thursday July 20, four days after my 10th anniversary with Toyota Motor North America, I packed up my office, said my goodbyes, and left the company to launch my first business. I’m sure you’ve heard this narrative before: Manhattan Journalist Leaves $95,000 Job To Scoop Ice Cream, or Foster Huntington Escapes to Bro-Topia - the story usually begins with an unfulfilled corporate idealist, building up the courage to pursue a more satisfying and adventurous life.
For my wife Marisa and I, that means living smaller, lighter, and more intentionally. It means living closer to nature, pursuing our passions, reducing our ecological footprint, and focusing on our health and vitality. But most of all, it means creating the freedom to choose how, where, and with whom we spend our time.
I have already spent enough of my adult life on someone else’s schedule, being overworked and underpaid. Living in airports and hotel rooms, forced away from my wife for almost the entirety of our first year of marriage. I needed to regain ownership of my life, get my priorities in order, and blaze my own trail.
In anticipation of my exit from Toyota and the transition into life as an eco-entrepreneur, we began making some significant moves. We packed up our one bedroom luxury bungalow in Santa Monica, grabbed our dog and cat, and moved into a 275 square foot tiny house in the hills of Topanga Canyon. The move forced us to eliminate the majority of our possessions, and has allowed us to reduce our spending, focus on what’s important, and expand our capacity to create and thrive.
We’re still in the early stages of building our company, but I woke up this morning with a sense of freedom and an energy like I had just jumped into a cold alpine lake in the High Sierra. I finally get to dive head first into building this business, find out what we’re made of, and see how impactful we can be.
We’ve decided to maintain a regular blog series detailing our journey as entrepreneurs, tiny house rookies, and conscious living enthusiasts. Follow along as we begin this unpredictable journey on the No Trace blog, Live Light. To have each new post emailed directly to your inbox, just enter your email address and subscribe below.
And if you’re interested, you can find out more about us and our business here: Our Story